Truths and trends of  America’s youth


The Generation Lab is a polling and research firm studying young people and the trends that shape their world.


We translate youth views and behavior for media, academia, businesses, government, and the American public. Whether through a one-day snapshot poll, or a multi-year longitudinal study, we pursue youth truth for our clients and the American public. 



Matin Mirramezani

Chief Operating Officer

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Sidhika Tripathee

Senior Web Developer

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Seth Goldstein

Chief Growth Officer

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Rebecca Oh

Methodology Strategist

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Cyrus Beschloss


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Bryan Woolley

Data Scientist

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Charles Ide

Senior Web Developer

Shrijana Khanal

Senior Research Strategist

Board of Advisors

Larry Irving

  •  Principal, Irving Group

  •  Fmr. Vice President Global Government Affairs

  • Fmr. Assistant Secretary of Commerce for Communications and Information

Other boards served:

  • PBS 

  • Northwestern University 

  • Texas Tribune

Joe Dworetzky

Dr. Frederick Conrad

  •  Reporter and Cartoonist, Bay City News Foundation, Los Angeles Times

  • Fmr. City Solicitor for the City of Philadelphia under Mayor Ed Rendell

  • Fmr. Member of the Philadelphia School Reform Commission

Other boards served:

  • William Penn Foundation,

  • Pennsylvania Energy Development Authority

  • Director, Survey Methodology Program, University of Michigan

  • Research Professor, Joint Program in Survey Methodology, University of Maryland


  • Tourangeau, R., Conrad, F.G., Couper, M.P. (2013). The Science of Web Surveys. Oxford: Oxford University Press.

  • Conrad, F.G. & Schober, M.F. (Eds.) (2008). Envisioning the Survey Interview of the Future. New York: Wiley & Sons.

Recent grants:

  • “Surveying older populations using video communication technologies.” National Institute on Aging

  • “Collaborative Research: Video Communication Technologies in Survey Data Collection,” National Science Foundation Grant 

Dr. Emil Pitkin

  • Founder, GovPredict 

  • Won the Anvil Award as Wharton’s top instructor

  • Maverick PAC Under 40 leader

  • Serves on the board of the Government Relations Association

  • Has played Carnegie Hall


  • Tourangeau, R., Conrad, F.G., Couper, M.P. (2013). The Science of Web Surveys. Oxford: Oxford University Press.

  • Conrad, F.G. & Schober, M.F. (Eds.) (2008). Envisioning the Survey Interview of the Future. New York: Wiley & Sons.

Recent publications:

Emil PitkinRichard A. BerkLawrence D. BrownAndreas BujaEdward I. George, Kai Zhang, Linda Zhao (Under Review), Improved Precision in Estimating Average Treatment Effects.

Andreas BujaLawrence D. BrownRichard A. BerkEdward I. GeorgeEmil Pitkin, Mikhail Traskin, Kai Zhang, Linda Zhao (2019), Models as Approximations I: Consequences Illustrated with Linear Regression, Statistical Science, 34 (4), pp. 523-544.


Richard A. BerkEmil PitkinLawrence D. BrownAndreas BujaEdward I. GeorgeLinda Zhao (2014), Covariance Adjustments for the Analysis of Randomized Field Experiments, Evaluation Review, 37 (3-4), pp. 170-196.Abstract


  • Founder & CEO, OZY 

  • Has hosted shows on MSNBC, CNN, PBS, BBC and beyond

  • Host of The Carlos Watson Show

Other boards served:

  • PBS, NPR

Carlos Watson


Methodology Summary


The Generation Lab generates samples that reflect the broader college demographic from a variety of perspectives. We have built up the largest database of college students nationwide to conduct high-volume, customizable polling on various segments of the college demographic. Our panel, consisting of millions of students, is built up from a list of every college in the country, including community colleges, HBCUs, and women-only colleges. Our team approaches schools in random order and obtains student list through a variety of approaches. This approach mitigates biases resulting from a non-random approach. The final frame used in our polling closely resembles a probability sample of college students in the United States.


To poll students, we utilize a random sample of students in our panel. We verify student status using email addresses and include additional screening in our questionnaire. Throughout the polling process, we utilize a variety of features to ensure the integrity of the data that we collect, including survey protocols preventing multiple responses and flagging invalid inputs. After we have collected responses, we weight the results based on gender and race, based on the statistics from the Department of Education.


1133 Connecticut Ave. Washington D.C. 20036

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