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Question about young people?
Ask them

Young people want to be a ______ when they grow up

Generation Lab | Cyrus Beschloss

We learn a lot about the workforce of tomorrow, by probing the hearts and minds of young people today. So, we did that.

A popular stereotype is that a wave of young people want to become social influencers, content creators, or sidestep the job market altogether.

The key question: We asked young people what they want to be 'when they grow up' to understand what industries are winning minds among the next generation.

Here's what they told us:

  • The most popular careers young people want to pursue:

  1. Businessperson

  2. Doctor

  3. Engineer

  4. Artist

  5. Coder/IT analyst

  6. Financier/Banker

  7. Nurse ...

  • Of the following, which do you want to maximize the most as you grow into a career?

  1. Personal fulfillment/happiness: 49%

  2. Wealth/influence: 25%

  3. Time for family: 18%

  4. Societal impact: 8%

Here's the whole study:

Axios Career Survey - Generation Lab (1)
Download PDF • 1.12MB

Here's what we found:

  • a giant chunk of young people are irked by their peers who don't vote.

The raw data report:

Axios October Survey Final Crosstabs
Download PDF • 72KB

Generation Lab slide deck:

Slide Deck
Download • 72KB

The Methodology: The study was conducted from Oct. 22-27 with a nationally representative sample of 812 respondents ages 18-29, with a margin of error of +/- 3.4 percentage points.

  • The Generation Lab conducts polling using a demographically representative sample frame of young people around the country, across educational, racial, political, geographic, gender and economic backgrounds.


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