CEO

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Cyrus started the Generation Lab because he didn't understand what young people thought about things. His goal was - and is - to add sharper texture, deeper definition and wider representation to youth research. 

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Cyrus prides himself on surrounding himself with people much smarter than him and drawing out their wisdom. He focuses most on the firm's communications, personnel and product.

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Cyrus studied History at Williams College and got his Master's in Data Journalism at Stanford. 

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Why study youth?

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Learning the past, and studying the future is the best way for me to understand today.

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