Cyrus started the Generation Lab because he didn't understand what young people thought about things. His goal was - and is - to add sharper texture, deeper definition and wider representation to youth research.
Cyrus prides himself on surrounding himself with people much smarter than him and drawing out their wisdom. He focuses most on the firm's communications, personnel and product.
Cyrus studied History at Williams College and got his Master's in Data Journalism at Stanford.
Why study youth?
Learning the past, and studying the future is the best way for me to understand today.