College Reaction Polling utilizes a set of authenticated respondent databases to provide high-volume, customizable results from various segments of the college demographic. College Reaction’s digital polling generates samples that reflect the broader college demographic from a geographic, political, racial and gender perspective.

College Reaction’s polling is conducted using a demographically-representative panel of college students from around the country. The process requires respondents to verify their college e-mail address to ensure current enrollment in a four-year institution.