Accuracy is our first priority. We employ a comprehensive methodology with academic rigor and sophistication. Our approach blends tried-and-true strategies with innovative techniques being developed by leading scholars and statisticians. 

We value your time. With the capacity to return polling results rapidly, we give you immediate insight, followed by deeper context and analysis. Our work can follow a 24-hour turn-around poll or a 2-year longitudinal study.

We research topics that matter. Our research seeks truth on critical issues of our time, and major questions posed by our partners in business, media, and government. We explain how young people think, decide and act.

Our expertise comes from a sharp focus on young people. This commitment to understanding youth trends, habits, and views allows us to target specific groups within American youth that are hard to reach and adds more texture to our insights.